● Pride Of Misfits · Seoul · 2024

From local stages to global ones.

Every great artist starts local. We make sure they don't stay there.

See our work → Meet the team →
109
countries
9,738
artists
22,071
venues
Five operating companies
POM-01SceniusScouting engine POM-02MiSFY AppDiscovery platform POM-03Ground FrequencyData journalism POM-04ChannelContent studio POM-05Live & TalentProduction & agency
01 · SCENIUS

Every stage on Earth, scanned.

Scenius is our discovery engine — scanning venues and artists across the world, analyzing the data, and scoring potential before anyone else hears it.

AI research intensity Mapped venues
Map © CARTO · © OpenStreetMap
109+
countries monitored
22,071+
venues tracked
9,738+
artists tracked
7.7B+
combined fan reach

Scenius finds high-potential artists and the stages that fit them — and we turn those matches into real shows. Labels, promoters and brands can work from the same data. Tell us what you're looking for.

Make an inquiry →
02 · MiSFY App

The app, up close.

MiSFY — our map-based discovery app. Find live music happening tonight, pinned to your neighbourhood.

MiSFY concert map screen
01
Map-first discovery
Every live show, pinned to your neighbourhood. Filter by genre, time, or vibe.
MiSFY feed screen
02
Tonight, at a glance
A curated feed of what's happening right now — no algorithm noise, just shows.
MiSFY artists ranking screen
03
Artist-first profiles
Every artist has a home. Preview their sound, track upcoming shows, follow.
Explore MiSFY →
03 · Ground Frequency

The scene, measured.

Ground Frequency is the data journalism title we publish. It reads the live music scene through MiSFY's own data — weekly rising charts, country by country, and the reporting behind the numbers.

THIS WEEKWeek 35, 2026 FULL ISSUE →
Max Dean and Luke Dean photographed in front of their Coachella billboard — still from BEHIND THE DEANS, published on the artist's own YouTube channelMAX DEAN · OFFICIAL CHANNEL RISINGDJ / ELECTRONICUNITED KINGDOM The Chart Says Max Dean. The Diary Explains. One name came out on top of our United Kingdom rising chart this week. The paper trail behind it is short. The touring diary, which we can check, is not. WESTERN EUROPE DESK · 2026-W35
Slayyyter — still from "Slayyyter - brand new chanel$ (Official Video)", published on the artist's own YouTube channelSLAYYYTER · OFFICIAL CHANNEL RISINGDJ / ELECTRONICUNITED STATES One Video Is Carrying Slayyyter's Whole Channel. NORTH AMERICA DESK Natanzinho Lima — still from "Natanzinho Lima - Até Quando - DVD Na Liga Em Sampa (INÉDITA)", published on the artist's own YouTube channelNATANZINHO LIMA OFICIAL · OFFICIAL CHANNEL RISINGBRAZIL The Record Is the Recording. Natanzinho Lima Prints the Number on It. LATIN AMERICA & CARIBBEAN DESK Shimza — still from "Shimza live from Tignes Unlimited 2026", published on the artist's own YouTube channelSHIMZA · OFFICIAL CHANNEL RISINGDJ / ELECTRONICSOUTH AFRICA Shimza's Channel Is a Diary of Rooms, Not a Release List. AFRICA DESK A DJ behind the decks in a low-lit room, dancers pressed in around himDJ MAG · OFFICIAL CHANNEL RISINGDJ / ELECTRONICUNITED KINGDOM We Hold Five Dates on MPH. Not One of Them Is a Room. WESTERN EUROPE DESK The main room at Pacha, Ibiza, seen from behind the booth during a setPLAMEN NIKOLOV · VIA GOOGLE MAPS THE ROOMSSPAIN Pacha Sells Sunday. Our File Kept Landing on Thursday. WESTERN EUROPE DESK The five members of f5ve seen from above under teal lightF5VE · OFFICIAL CHANNEL RISINGDJ / ELECTRONICJAPAN Japan's Fastest-Rising Account Sold Out London in a Minute. EAST ASIA DESK
11 FILED · 72 SIGNALS FIRED · NOTHING PUBLISHED THAT THE DATA DID NOT TRIGGER
22,071
venues tracked
109
countries
3,070
artists scored
Weekly
publishing cadence

The chart is rebuilt every week and every issue stays in the archive. It is how we see the scene move before anyone else does.

Read Ground Frequency →
The Journey
01 · DISCOVER

Discover

AI-powered discovery of local artists and venues worldwide.

02 · VALUE-UP

Value-Up

Content creation and YouTube strategy to grow fanbase and revenue.

03 · GO GLOBAL

Go Global

Live events, talent deals, and international expansion.

What We Do
POM-01 / ENGINE Scenius A global scouting engine — mapping and scoring venues and artists across 109 countries to find high-potential talent first. Internal See it live POM-02 / APP MiSFY App Map-based concert discovery app. The global platform connecting local artists and fans. iOS · Android See the app POM-03 / MEDIA Ground Frequency Our data journalism title for the live music scene — weekly rising charts for artists and venues, country by country, and the scene reports behind them. groundfreq.com Read the title POM-04 / CHANNEL Channel Artist exposure and content monetization — live sessions, interviews, tour diaries. YouTube Visit channel POM-05 / AGENCY Live & Talent Concert production, talent management, and global live events — matching high-potential artists to the right stages, guided by Scenius data. Seoul ↔ Global Work with us
The team

Six people. One mission.
Take the world's best local artists global.

A small crew of builders, operators, and creatives — pulled from the places where the work actually happens.

Richard Song
Richard Song
CEO / Founder
ex SK · EY-Parthenon · Sankun Series Pre-A Co-founder, 2× Silicon Valley-backed
Damien Schuhler
Damien Schuhler
Chief Creative Officer
ex Universal Music Group · Studio Davout (Paris)
Jongyun Choi
Jongyun Choi
Chief Production Officer
CF director — BMW, MINI, Naver
Grey Gweon
Grey Gweon
Chief Investment Officer
ex EY — M&A
David Kwon
David Kwon
Chief AI Officer
ex EBS · AI Architect for Global Growth
Taeho Kim
Taeho Kim
Manager
A&R — Europe & LATAM specialist
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FAQ

Questions, answered.

Is MiSFY free?

Yes — MiSFY is free on iOS 15+ and Android 10+. Signing up takes seconds with Google or Apple sign-in; no separate password to manage.

Which cities and countries does MiSFY cover?

MiSFY tracks live shows in 109 countries — from Seoul's Hongdae indie scene to Tokyo, Berlin, London, and New York — and coverage grows every week.

Where can I find indie shows in Hongdae, Seoul?

Hongdae is the heart of Korea's indie scene, with weekly shows at venues like Club BBANG and Club FF. Open MiSFY's map over Hongdae to see what's on tonight, filtered by genre.

How do I join as an artist?

Create an account in the app and switch to an artist profile. You get a bio, gallery, and custom URL, and you can register your own shows with ticketing and guest lists.

Can venues join MiSFY?

Yes. Venues get a dedicated page with address, hours, and gallery, multi-artist lineup events, and a subscriber channel. Submit your venue in the app for verification.

What is the relationship between MiSFY and Pride Of Misfits?

Pride Of Misfits (P.O.MFS) is the Seoul-based music company behind the app. MiSFY is our map-based discovery platform for live shows.

Where can I use Scenius?

Scenius isn't a public product. It's the internal engine Pride Of Misfits uses to discover and analyze artists and venues worldwide — there are no plans to release it publicly for now.

How do tickets and payments work?

Tickets are sold in-app — paid with Toss in Korea and Stripe internationally, with QR entry at the door. Payouts to artists and venues are supported in every country.

Contact

Let's build the next stage.

We typically reply within 3 business days.
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● Thanks — we'll be in touch.
US Office
2810 N Church St, STE 88674 Wilmington, DE 19802, USA
Seoul HQ
1332, 11 Saechang-ro, Mapo-gu Seoul, South Korea
General Inquiries
contact@prideofmisfits.com
Press
press@prideofmisfits.com
Artists
artists@prideofmisfits.com